The Momentum of Impact, B. Braun Indonesia Aligns Strategy and Culture at BIDAC 2026

Jakarta, January 23, 2026 – More than 360 B. Braun Indonesia Ambassadors from across the country gathered at the B. Braun Indonesia Annual Conference (BIDAC) 2026 as a momentum to align business strategy, strengthen corporate culture, and reaffirm the company’s commitment to delivering relevant healthcare solutions. Held from January 21 to 23, 2026 at Hotel Borobudur Jakarta, the conference highlighted the importance of collaboration and shared values in addressing healthcare challenges in 2026.

Carrying the theme “The Momentum of Impact – Resilience, Resourceful, and Focused”, BIDAC 2026 served as a strategic platform to align organizational direction amid an evolving healthcare landscape. Through focused discussions and sharing sessions, Ambassadors exchanged regional market insights and explored adaptive business approaches aligned with healthcare needs in Indonesia.

“This annual momentum allows us to re-harmonize our steps in overcoming challenges in 2026 through open discussions that value every perspective,” said Rainer Ruppel, President Director of B. Braun Indonesia. He emphasized that strong collaboration across the organization enables the company to translate strategy into meaningful healthcare solutions.

In addition to strategic alignment, BIDAC 2026 featured the Awarding Night, recognizing employees for their years of service, business achievements, and strategic initiatives that contributed to improving business processes and performance. The session reflected the company’s commitment to valuing people as a key driver of sustainable growth.

“Recognizing our colleagues is expected to motivate smart solutions in response to the continuously evolving healthcare landscape. Through this alignment process, we strengthen our strategy to optimize resources more effectively,” said Antonia Enny Indrayanti, HR & Corporate Communication of B. Braun Indonesia.

During the conference, B. Braun Indonesia also launched the Gemilang ABC Jingle, a creative initiative designed to reinforce the company’s core values: Be Accountable, Show Trust, and Value Diversity. The jingle serves as an engaging internal communication tool that reflects the values guiding daily business practices and collaboration.

The launch of Gemilang ABC marked the kick-off of the Amazing B. Braun Culture campaign, encouraging employees to consistently live the company’s values in their roles, decisions, and interactions. This initiative strengthens a shared culture aligned with the company’s long-term vision.

More than a business conference, BIDAC 2026 fostered stronger connections among employees from diverse regions and backgrounds. Shared discussions and experiences reinforced mutual trust and a collective commitment to delivering sustainable impact.

As a global company focused on medical technology innovation, B. Braun believes that aligned strategy, strong culture, and empowered people are essential to addressing increasingly complex healthcare challenges. Through BIDAC 2026, B. Braun Indonesia remains confident in its ability to deliver innovative and intelligent solutions for quality healthcare in Indonesia.